Rethinking the bespoke shirt

If you prefer a durable fabric with a softer drape, choose twill. It’s more wrinkle-resistant and easy to care for—perfect for travel. Oxford weaves and fine textures like dobby look sporty-elegant and are excellent for business-casual or leisure outfits. In summer, lightweight cottons and linen feel airy and cool, while denser weaves like twill or oxford offer warmth and robustness in winter. Beyond color and pattern, care also matters—easy-iron or two-ply fabrics are long-lasting and practical for everyday wear.

The collar is a key design element that defines the overall style. The spread (cutaway) collar is modern and confident—popular in business contexts and ideal for wider tie knots. The classic Kent collar is an all-rounder suited to both formal and informal occasions. For a sporty, casual look, the button-down collar holds its shape and works perfectly without a tie. For a minimalist, fashion-forward appearance, opt for a band/mandarin collar, intentionally worn without a tie. Collar height and stays also influence the look so it always suits your face and the occasion.

You also have full flexibility with cuffs. The standard single cuff is a universal classic, while elegant French cuffs with cufflinks shine at festive or formal events. Combination cuffs offer both options for maximum versatility. These details are finely tuned with your choice of buttons—durable, high-quality plastic for everyday wear, or luxurious natural materials such as horn, nut, or mother-of-pearl for an exclusive touch. Thread color contributes to the character—tone-on-tone for subtlety or contrasting colors for bold accents.

Make your shirt truly unique with contrast fabrics on the inner collar, cuffs, or placket. Subtle patterns or colored fabrics instantly add a personal signature. For even more individuality, add a monogram: choose initials or a short text, select the thread color, and place it on the cuff, at the hem, or on the chest pocket.

The perfect fit is achieved with your personal measurements, saved once and ready for convenient reorders. Every shirt is made in Europe with high-quality fabrics and complemented by personal service including advice, alterations, and special requests—resulting in a shirt that meets your standards for quality, craftsmanship, and design.

The right shirt always depends on the occasion. For formal business meetings or interviews, white or light blue poplin or twill are the best choices. Pair them with a spread or Kent collar. Classic single cuffs or elegant French cuffs complete the look; plastic or mother-of-pearl buttons underline professionalism.

In business-casual settings or tie-free days, oxford or textured fabrics in light blue or subtle patterns work well. A Kent or button-down collar looks neat even when worn open. Discreet contrast fabrics on the collar and cuffs add individuality without being flashy.

For travel and long workdays, easy-iron twill or easy-care fabrics keep you looking sharp for hours. A Kent or spread collar remains highly versatile, and plastic buttons are practical and robust.

In summer, lightweight cotton or linen is unbeatable—breathable, cool to the touch, and especially fresh in white, pastels, or chambray. A Kent or band collar works well here, complemented by mother-of-pearl buttons and perhaps a subtle monogram.

For leisure, festivities, or when you want to make a statement, embrace patterns, bold colors, and contrast fabrics. Button-down collars, striking thread colors, and natural buttons made of horn or nut emphasize your personal style. A visible monogram finally makes the shirt unmistakably yours.